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iHeart Radio’s Gillette Hari Kari Moment

Over the past couple of weeks, iHeart Radio has embarked on its own style of Gillette razors campaign, where a successful brand with a wide following abruptly changes everything it does and thereby deliberately antagonizes and alienates its own customer base.

Recall that last year Gillette had a campaign against straight white men, families, and religion that revealed how clueless liberals are, despite their claims of being “open minded.”

Gillette’s discriminatory ads revealed the stereotypes of regular Americans that liberals live under, and how warped the world of Hollywood, New York City, the entertainment industry, and modern cancel culture are. The ensuing hue and cry by smeared, racially profiled, gender shamed, antagonized, and alienated buyers of Gillette products resulted in Gillette losing gazillions of dollars of business, as former devotees purchased hair gels and razors made by Gillette’s competitors, instead. Whatever Gillette was after, they reaped the exact opposite result, to their own great loss.

Well, if you listen to AM radio talk radio, here in Harrisburg it is WHP580, then you are probably listening to an iHeart Radio station, and now they are following Gillette’s lead full steam ahead.

For decades, talk radio stations have followed a pretty standard and successful format, where the talk show host – Laura Ingraham, Rush Limbaugh, Sean Hannity, Michael Savage, Bob Durgin, Ken Matthews, Buck Sexton et al – speaks, shares his or her views on politics and culture, and then also has some product advertising. Sprinkle in some general news reporting by some media outlet, usually Fox News these days, and you have a 2-4-minute break, at the end of which the talk show host returns and picks up where they left off. This format has worked like a Swiss watch for about thirty years, and suddenly, iHeart Radio has thrown it overboard.

Well, let’s call this like it is: Man overboard!

It is a catastrophic man overboard moment, because iHeart Radio has not only abandoned the working format, they are introducing an enormous amount of content and political commentary totally contrary to the hosts in whose show this new content is appearing. For example, iHeart Radio now plays all kinds of oldies songs shorts from the 1970s-1990s and has bizarre commentary about them, has interviews with Hollywood actors who are well on record as hating the talk show host the audience is presently listening to, encourages listeners to enjoy the benefits of covid19’s impact on nature (fewer humans are alive to ruin the natural world), and a bunch of socialist entertainment industry pap and commentary. Topped off with NBC News literally reading verbatim China’s talking points against this administration and against America.

Literally all of this new content runs contrary to the interests and educated beliefs held by the listening audience. Not to mention it all takes up time that the audience wants to be listening to their talk show host. It literally stretches into five minutes of Hollywood news and entertainment crap. My favorite bizarre moment was this chipper baby-talking radio lady, who could have been a suburban soccer mom anywhere, announcing the tour of “the up and coming rapper named Pitbull!”

Her enthusiasm was so obviously artificial and fake, especially because American soccer moms don’t normally listen to up-and-coming violent rap thugs named Pitbull. All cheery like and all.

Now surely iHeart Radio is run by some pretty smart people. It has to be. It is, after all, a huge business with a lot to gain and a lot to lose. Smart people usually make business choices that reinforce brand loyalty and reward their customers with more of what their customers want. So one cannot help but come to the conclusion here that iHeart Radio is deliberately trying to alienate and push away the very audience that has made them successful, just like Gillette did.

But why would iHeart Radio staff try to alienate their own audience?

Because like the goofball liberals running Gillette’s self-detonating social commentary advertisements, the same mindset at iHeart Radio informs the same type of liberal-in-a-bubble that they can feed us America First idiots anything, even things toxic to us, and we will just eat it up. Because they see us as deplorable morons with no independent thoughts and no ability to think for ourselves. Which is of course not true, because talk radio audiences are the best informed of all media audiences in America. Just ask the New York Times! True fact.

And so we are watching iHeart Radio follow the same path as Gillette and other virtue signalling companies, whose leadership and staff mistakenly thought they could “educate” their customers by belittling them and driving them away. Incidentally, Fox News is also going in this direction. If you listen to Fox News radio briefs these days, you will hear “news” that is 100% overt policy assaults on the Trump administration, with no rebuttal or other viewpoint followup provided. With the two Murdoch boys running it, Fox News is now just part of the larger Democrat Party mainstream media.

If iHeart Radio is going to commit hari kari (Japanese ritual suicide), then maybe One America News should be exploring its options for providing radio listeners with just one small space to be free, to call our own. Free from the monotonous, poisonous uniculture of Hollywood’s vacuous, heavily leftist entertainment industry.

This little space on the radio dial is all we want. But is iHeart Radio listening?

Screenshot of iHeart Radio’s web page…no “Contact Us” or feedback page. No phone number. Just “hand made in New York City”…by liberals who just don’t care

iHeart Radio wants to answer our questions, so long as we are satisfied with inaccurate off-topic stock replies. Note that they only provide a “Yes” button, and no “No” button. Hello? Is anybody listening?

 

Merry Christmas and Happy New Year, folks*

In case you are one of the three people who regularly read this web site, then you have noticed that a good long while has passed since anything overtly political was posted. There is a good reason for this, and it is because weeks ago we entered the really best, nicest time of the year.

We are in Christmastime, the weeks preceding and the weeks following Christmas, a time of peace and reflection, neighborliness, good cheer and charity.

Yes, there have been a lot of politics worth writing about, but you know what? I just did not feel like writing about frustrating, conflict-filled current events. More than anything I am enjoying basking in the glow of what should be, what must be, a time of togetherness and common good purpose.

If you are a religious Christian, then you may object to all this namby pamby touchy-feely do-gooder happy time stuff. You know what I am talking about, the kind of Miracle on 34th Street feeling.

I am sorry if you feel this way, but I have yet to encounter any religion or religious sensibility that evokes the kind of generous togetherness that that particular product of Hollywood disseminated, or that the basic Christmastime in America has uniquely produced.

And so yes, I am a cheerful proponent of the old fashioned commercialized Christmas, because I am a proponent of simple happiness and brotherhood, old fashioned American identity.

Merry Christmas, friends, and may 2019 be a year of happy prosperity for you and all those whom you love. See you then, in 2019!

UPDATE: Bob Durgin died today, at noon, on Christmas Eve. Durgin was the very long time growly voiced challenger to all things Politically Correct and Big Government at WHP580 radio station here in Harrisburg. Bob was perpetually frustrated and then verbally evocative by examples of how bad government touched people’s lives in the Central Pennsylvania region. He was the last of a line of gruff and rough and tough-talking radio talk show hosts who really said what he meant and he said it in a way that left no doubt in the listener’s mind. Bob frequently invited government officials on his show to speak about their actions, and he spared no one from a serious grilling. He was often the next-day public response to the local establishment media “newspaper” Patriot News propaganda and leftwing political activism masquerading as news or real information. I was a guest on Bob’s show a number of times, for different reasons. The one time I recall best was when he got on me about being an “environmentalist,” to which I responded that I am a hunter, conservationist, and a life member of the NRA. He was openly puzzled by this, and you could feel the wheels turning in his head as he was trying to find the right words live on the air to either hit me over the head or hug me. I jumped in and said something like “Bob, I am like Teddy Roosevelt, a hunter conservationist,” which provided immediate relief and approval and the ability to keep the interview moving along without a hitch. Good gosh will I miss Bob Durgin. Rest in peace, cowboy.

Ken Matthews, local reporter extraordinaire

WHP580 AM radio has long been a source of news for those hungry for accurate reporting outside of the establishment media liberal agenda.

Bob Durgin was the lovable, garrulous, crotchety, cowboy hat wearing local man-on-the-street news guy from 3:00 to 6:00 daily, and his news items shaped a good deal of local, regional, and state politics.  Because Durgin worked in the state capital region, he was listened to by a population of political activists.  So when the PA state legislature midnight pay raise happened, Durgin was on the soap box, giving vent to his frustration.  He inspired an entire movement and generation of political activists; existing activists like Gene Stilp, Russ Diamond, and Eric Epstein were bolstered by having weekly access to his show as guests, and often sitting in for Durgin when he went on vacation.

After Durgin retired, Ken Matthews was hired by RJ Harris to run the 3-6 slot.

Honestly, I wasn’t sure if Ken was going to make it during his first couple of months at the microphone.  His listeners missed Durgin’s style, and they missed Durgin’s local content.  It is a tough place to be, following three hours of Rush Limbaugh, and the natural inclination is to talk about national and international issues.  After all, these big issues best reflect the great principles and ideas that guide government, both good and bad.

So Ken’s callers were hostile towards him.  They didn’t like his style, his voice, or his views.  It was a rough transition, and it came through the radio like a sharp thumb in the eye.

But to Ken’s credit, he dove into the Central PA culture and took a crash course in our ways and our people.  There is a reason that this region is the most politically and culturally conservative area in America.  Our people here will always fight the good fight, and they want to be knowledgeable about politics.

Ken Matthews has now mastered the audience’s interests and passions, and he has really hit his stride.  Last week Ken reported on the frivolous but dangerous lawsuit against Perry County Sheriff Nace, by liberal county auditors seeking concealed carry permit holders’ information. Did the Patriot News report on it up front? No.  But, surprisingly, that liberal activist newspaper had an incredible interview with citizen activist Jim Lucas, after the fact.  So Ken is having an impact.

Ken’s reporting awakened a sleeping giant in otherwise pastoral, tranquil Perry County.  Ken is a hero.

Perry County’s tranquility is often seen as being simple and backwards by outsiders.  As a guy who grew up in very rural farm country, I can tell you that the outward tranquility masks a soul of steel and resolute commitment to American liberties.  City slickers do not understand that.  Here comes the political surprise, folks!  The hornet’s nest was knocked down with a broom handle, kicked, and then a swarm of angry hornets poured forth.  The implications for the 2016 state senate race in the 15th PA senate district are huge.  Perry County voters are now riled up.

Thank you to Ken Matthews, a friend of our Second Amendment rights, and a fantastic local reporter.  We are pleased to have you wearing Bob Durgin’s big cowboy boots.