Posts Tagged → model
A plea for a small slice of reality
Marketing hype for any and all kinds of products has resulted in any and all kinds of hilarity, humor, bloopers, and ironies.
Hype, by its nature, kind of skirts facts and embellishes upon irrelevancies. Thus does hype almost inevitably lead to unintentional silliness.
For whatever reason, the outdoor sports are loaded with marketing hype.
Trail cameras are notoriously both marked by near-claims of X-Ray vision and simultaneous failures to perform their most basic functions.
Clothing that keeps your funky, unwashed armpits from making deer say “Uncle!” is another proven fraud.
The list goes on. I won’t belabor the list.
What really irks me are the male and female models used to promote outdoor gear, and specifically I mean hunting gear.
Cabelas, Bass Pro, Eddie Bauer, LL Bean, and many advertisers in Field & Stream magazine all use models for hunting gear who look nothing like hunters.
Probably universally, the guys are either effeminate, urban, slender professional model hipsters from NYC with a day-old facial hair growth, or they are occasionally hunting “stars” whose annoying braggadocio, bravado, machismo, and one-dimensional arrogance inspires mostly dismissiveness.
Neither of these model types fit the mold or image of real world hunters. Like me, probably you.
For example, I’m well overweight and struggle to make time to exercise, because being a husband, father, and small business owner all preclude time for developing hour-long fitness routines and pumped biceps.
And neither I nor any of my friends aspire to look effete, lanky, or effeminate. Our problem is probably that we don’t spend enough time cultivating our looks, complexions, or clothing fit, because these are unimportant sideshows in a life of meaning and real substance.
Hunting is, after all, about woodcraft, a conservation ethic, stealth, mastering one’s emotions, mastering firearms and bows, teaching our kids these skill sets with patience and love, and so on. Studly macho guys would be quickly drummed out of every group I hunt with. Hunting has zero to do with being macho.
So a simple plea here for reality: Use models who look like us Average Joes. We are much more likely to be interested in your products when you use people who actually look like us. Sinewy urban guys struggling to look male don’t interest us, and selfish guys who wear tinted contact lenses and who spend time on their biceps instead of their community don’t interest us, either.
PA AG Kane: The Breck Girl
Pennsylvania’s attorney general is Kathleen Kane.
Pennsylvania citizens deserve much better than Kane. We deserve more than what she brings to her public job.
Kane acts like the silky models who showed off their long hair with pirouettes and head tosses for Breck Shampoo. One is reminded of the song “I’m Too Sexy.”
Based on her carefully groomed public appearances that coincide with an honest-to-goodness inability to grasp or articulate the issues of her office and the public, she is henceforth dubbed “The Breck Girl.”
Kane’s flippant, vacuous approach to serious public policy and legal issues, emphasized by a physical appearance crutch, complete with slow-motion hair tosses and giraffe-like Cheshire Cat radioactive radiant grins, have earned her this nickname.
Breck Girl, you are not up to the job. You are incompetent. If Pennsylvania had a recall provision in our constitution, you’d be recalled by now.
Hopefully, you will be impeached soon. If Pennsylvania must have a Democrat as AG, I personally know several men and women attorneys in that party who would qualify much better than you, Breck Girl.