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iHeart Radio’s Gillette Hari Kari Moment

Over the past couple of weeks, iHeart Radio has embarked on its own style of Gillette razors campaign, where a successful brand with a wide following abruptly changes everything it does and thereby deliberately antagonizes and alienates its own customer base.

Recall that last year Gillette had a campaign against straight white men, families, and religion that revealed how clueless liberals are, despite their claims of being “open minded.”

Gillette’s discriminatory ads revealed the stereotypes of regular Americans that liberals live under, and how warped the world of Hollywood, New York City, the entertainment industry, and modern cancel culture are. The ensuing hue and cry by smeared, racially profiled, gender shamed, antagonized, and alienated buyers of Gillette products resulted in Gillette losing gazillions of dollars of business, as former devotees purchased hair gels and razors made by Gillette’s competitors, instead. Whatever Gillette was after, they reaped the exact opposite result, to their own great loss.

Well, if you listen to AM radio talk radio, here in Harrisburg it is WHP580, then you are probably listening to an iHeart Radio station, and now they are following Gillette’s lead full steam ahead.

For decades, talk radio stations have followed a pretty standard and successful format, where the talk show host – Laura Ingraham, Rush Limbaugh, Sean Hannity, Michael Savage, Bob Durgin, Ken Matthews, Buck Sexton et al – speaks, shares his or her views on politics and culture, and then also has some product advertising. Sprinkle in some general news reporting by some media outlet, usually Fox News these days, and you have a 2-4-minute break, at the end of which the talk show host returns and picks up where they left off. This format has worked like a Swiss watch for about thirty years, and suddenly, iHeart Radio has thrown it overboard.

Well, let’s call this like it is: Man overboard!

It is a catastrophic man overboard moment, because iHeart Radio has not only abandoned the working format, they are introducing an enormous amount of content and political commentary totally contrary to the hosts in whose show this new content is appearing. For example, iHeart Radio now plays all kinds of oldies songs shorts from the 1970s-1990s and has bizarre commentary about them, has interviews with Hollywood actors who are well on record as hating the talk show host the audience is presently listening to, encourages listeners to enjoy the benefits of covid19’s impact on nature (fewer humans are alive to ruin the natural world), and a bunch of socialist entertainment industry pap and commentary. Topped off with NBC News literally reading verbatim China’s talking points against this administration and against America.

Literally all of this new content runs contrary to the interests and educated beliefs held by the listening audience. Not to mention it all takes up time that the audience wants to be listening to their talk show host. It literally stretches into five minutes of Hollywood news and entertainment crap. My favorite bizarre moment was this chipper baby-talking radio lady, who could have been a suburban soccer mom anywhere, announcing the tour of “the up and coming rapper named Pitbull!”

Her enthusiasm was so obviously artificial and fake, especially because American soccer moms don’t normally listen to up-and-coming violent rap thugs named Pitbull. All cheery like and all.

Now surely iHeart Radio is run by some pretty smart people. It has to be. It is, after all, a huge business with a lot to gain and a lot to lose. Smart people usually make business choices that reinforce brand loyalty and reward their customers with more of what their customers want. So one cannot help but come to the conclusion here that iHeart Radio is deliberately trying to alienate and push away the very audience that has made them successful, just like Gillette did.

But why would iHeart Radio staff try to alienate their own audience?

Because like the goofball liberals running Gillette’s self-detonating social commentary advertisements, the same mindset at iHeart Radio informs the same type of liberal-in-a-bubble that they can feed us America First idiots anything, even things toxic to us, and we will just eat it up. Because they see us as deplorable morons with no independent thoughts and no ability to think for ourselves. Which is of course not true, because talk radio audiences are the best informed of all media audiences in America. Just ask the New York Times! True fact.

And so we are watching iHeart Radio follow the same path as Gillette and other virtue signalling companies, whose leadership and staff mistakenly thought they could “educate” their customers by belittling them and driving them away. Incidentally, Fox News is also going in this direction. If you listen to Fox News radio briefs these days, you will hear “news” that is 100% overt policy assaults on the Trump administration, with no rebuttal or other viewpoint followup provided. With the two Murdoch boys running it, Fox News is now just part of the larger Democrat Party mainstream media.

If iHeart Radio is going to commit hari kari (Japanese ritual suicide), then maybe One America News should be exploring its options for providing radio listeners with just one small space to be free, to call our own. Free from the monotonous, poisonous uniculture of Hollywood’s vacuous, heavily leftist entertainment industry.

This little space on the radio dial is all we want. But is iHeart Radio listening?

Screenshot of iHeart Radio’s web page…no “Contact Us” or feedback page. No phone number. Just “hand made in New York City”…by liberals who just don’t care

iHeart Radio wants to answer our questions, so long as we are satisfied with inaccurate off-topic stock replies. Note that they only provide a “Yes” button, and no “No” button. Hello? Is anybody listening?

 

Gillette’s toxic femininity falls flat

If you have missed the latest in big virtue signalling and social justice nonsense, go find the Gillette razors “Be the best a man can be”¬†advertisement.

[And here is a measured analysis of it by Matt Christensen]

This ad is directly insulting to men and basic masculinity. It tries to re-define basic masculinity into a weenie, a wuss, a pansy, a wimp, a limpwristed femi-man who doesn’t look at anyone unless spoken to and who doesn’t speak his mind without raising his hand first and asking permission.

The ad is full of straw man depictions of stupid boorish behavior that any normal person would roll their eyes at, hardly representative of actual men, but it is also really super full of and targeted at behavior that is perfectly normal and healthy. Like two little boys wrestling on the grass at an outdoor BBQ. Yes, even little kids wrestling is considered bad by the wusses at Gillette. Even Gillette is now part of the war on boys and boyhood.

I wrestled, from seventh grade into college. Wrestling is a great sport, because it gives a wholesome outlet to naturally masculine urges to fight, make war, and to win contests through strength. These are traits that humans acquired over 70,000 years of evolution. Anyone who thinks that these urges are dead everywhere except in bad old America is willfully blind to the terrifyingly brutal wars being fought all around the world. In case the people at Gillette haven’t noticed, America is actually a very safe and civilized place, but the onslaught of violent rapists from across our porous border is changing that.

Little kittens play-wrestle, too, as do puppies. Are these natural and long-learned behaviors among cute little animals going to be targeted next for eradication? Teaching the recent descendants of fearsome wolves to makey-nicey amongst themselves may well be on Gillette’s to-do list, but it will probably be as unsuccessful as their attempt to dumb-down we humans.

What is really at work here is toxic femininity, the sexist, destructive and unnatural political force unleashed by a small group of male-hating women and their weakling, feminized male enablers (who would not survive in a hunter-gatherer society for one minute, an indication of how innately unnatural they are). These people are trying to bully the rest of us — we successfully masculine males and our enabling blatantly heterosexual female mates — into adopting their pathetic approach to dying out quickly on Planet Earth.

Toxic femininity is yet another politically correct assault on the basic pillars of human civilization, just one among the many we have witnessed in recent years. But don’t worry, friends, this silliness is falling flat on its face as we speak. But even if it were ultimately successful, the true knuckledraggers down the road would eventually come knocking, kill everyone in their way because by then everyone would be weak and pathetic, take whatever they want, and burn the rest on the way back home. Toxic femininity would be the very first victim, as it is inherently vulnerable, indefensible and undefended. So even if it wins here in Western society, it will ultimately fail.

P.S. Gillette and Proctor and Gamble are now added to the ever increasing list of companies I will not buy from, like Ben and Jerry’s ice cream, Nike, and Levi’s. All these companies have made the carefully considered decision to attack me, demean me, mis-characterize me, and take policy positions contrary to those I hold. They are driving me away as a customer by their own choice. So I am exercising my right to choose what to buy, and I am choosing not to spend my money on their products. We shall see who wins that contest in the end.