Posts Tagged → advertising
Another NFL season? Who cares
According to the aggressive internet advertising I have encountered, and clicked right through, another National Football League season has begun. And unlike my childhood and adulthood up until 2016, I now just don’t care. I won’t be watching any NFL games at home, I won’t be going out to a sports bar to watch a game, and I won’t be going over to a friend’s house to watch a football game.
The fact is, me and the NFL are splits-o, over, finis, done, parted ways, divorced. Oh, I did my part as a fan; it was the NFL that caused our breakup. When the NFL’s strange public policy positions got me mad in 2015, the disrespectful kneeling by spoiled brats in 2016 got me furiously disconnected. I could not then relate to a business that deliberately stuck its finger in my eye and then expected me to overlook it and keep on keepin’ on. Nope. In 2016 I turned off the NFL TV and never looked back.
The situation has not been helped by a woke, racist, anti-America ESPN and fellow sports “media” outlets, in which the NFL continues to appear and participate, as if nothing is wrong. The situation has not been helped by the NFL adopting certain flags, colors, etc as statements about sensitive social issues and political policies that are guaranteed to drive away people who take their business with them. I always wonder what the outcome would be, the response would be, if the NFL jerseys and helmets sported the National Rifle Association logo….we know it would not be positively received by the ESPN et al “sports media” entertainment complex, which is really now just an adjunct of communist anti-America Hollywood.
I don’t think the NFL misses me, either. Occasionally I will be at someone’s home, or out with family, and a football game will be playing on a TV. My eye or ears will catch snippets of the game, and sometimes bits of the advertising during the game. So far the advertising ratio seems to (roughly) be about 25:1 aimed at American blacks over American whites. That disproportionate advertising effort tells us that American blacks are still loyal fans of the NFL, and very much the target audience of NFL games, while American whites have left the stadium, euphemistically and statistically speaking.
Incidentally, my disgust with NFL rubbing my nose in its leftist politics also bridges over into Penn State football. “The house that Joe [Paterno] built” has also left me in the dust, not so much the team or its management with the silly names on the jersey shtick, but Penn State University itself. My alma mater has gone totally woke, adopting policies and political positions completely at odds with my values. And at odds with the university’s own stated values of fairness, dedication to academic excellence, etc.
The way Coach Joe Paterno was mistreated by the PSU board of trustees didn’t help my view of the school. Then there was the unjustified hiding away of the Joe Paterno statue, and unjustified general official abuse of the golden Paterno name. PSU has done nothing of substance to correct its poor behavior. Instead its administrators and trustees and staff just keep on keepin’ on with the leftist nonsense, expecting me to get on board. Every year since 2012 PSU has found some new way to alienate me.
Despite receiving constant emails from Penn State and the PSU Alumni Association begging me to contribute and participate, I have backed away and found other ways to spend my time and money. Not getting back on that PSU train, despite five decades of dedication and personal participation.
So, just like I won’t support an NFL that aggressively adopts political positions that I cannot agree with, I cannot support a Penn State University that has adopted policies and politics that I cannot possibly agree with. The same goes for Major League Baseball, the National Basketball League, the National Hockey League, and a cornuplethora (thanks to John Correia for this funny word) of other now leftist-woke sports-entertainment institutions. All of whom seem to be doing just fine without me, I might add. If they missed me and my business, then they would have been courting me by dialing back the leftist politics junk. And they have not done so, but rather increased their leftist politics activism.
I will bet that if there is ever a need to financially support sports teams and leagues that have deliberately alienated their audiences by adopting leftist politics, and thereby lost a great deal of money, the political establishment will find a way to bail them out with taxpayer money. And we know the GOPe will make it happen.
Meanwhile, with the NFL out of my life I now have a lot more time and money of my own to spend on things that really bring me happiness. Reading on the couch next to my wife, visiting with friends and laughing about our kids, reloading antique black powder cartridges that became obsolete a hundred years ago, but which are still plenty effective for taking wild game at sporting distances, splitting firewood, studying the Bible, writing, there are so many productive uses of the time I used to mis-spend on the NFL.
So long, Screwy, I won’t see ya in Saint Louee, as Bugs Bunny would have said.
The real NFL stats
The other day a political website overflowing with the typical hatred for the current president published a supposedly carefully analyzed essay that boasted the NFL is doing just fine, despite the NFL’s politicization and the current president’s subsequent criticisms of that politicization.
Though supposed to be a careful numbers analysis, the essay was full of personal invective against the president. It is a hint that the numbers argument is not strong enough to stand on its own.
This essay stated that current NFL advertising payments demonstrate the NFL is in full financial health; that there is no measurable financial result from the NFL’s politicization or the public disputes and discourteous behavior many of its employees have shown toward average Americans and the US president.
In short, the NFL is doing fine with the American people and President Trump has no traction.
It was the kind of article that I had to read three times over to ensure that the writer really meant what he wrote. And in fact, he did mean it, and yet it is just another example of how just about everything has been politicized, and how anything that can be politicized to score a point will be so used. Even if it is so obviously factually wrong.
Never mind that this week’s New Yorker magazine has a front cover showing a dead, bleeding Donald Trump at the bottom of an escalator. That is obvious bias and unhinged crazy (imagine if it had been the past president so portrayed). What is more intriguing is when someone reaches into a random numbers hat and tries to make a coherent argument, as the subject essay did, and pass it off as careful logic.
The problem with arguing that the NFL is doing great! fantastic! so there! based on current advertising payments is that those payments are not directly connected to actual league performance. Those ad numbers are heavily indexed and fixed long ago to past data and calculations of expected market performance. Long before Colin Kaepernick started his anti-America kneeling thing. Long before the NFL was politicized.
The cited NFL numbers are heavily lagged, meaning they reflect past, not present or even close to present performance. Also, these ad numbers are relative to other markers/ variables that are either unrelated to NFL performance or are fixed. This means they either cannot or likely will not change due to NFL performance for a long time. This means the market-driven financial fallout from the politicized NFL’s self-inflicted damage is yet to be tallied or measured by the sectors being cited by the essay (unless you are looking at short-term sales of NFL merchandise, which has been yo-yo-ing for the past two years, or half-empty NFL stadiums and unbelievably low game ticket sales, as one would expect as a result of the NFL’s politicization and purposeful alienation of at least half of America).
Using the advertising measures in that political essay in a logical way, an actual analysis in five years would be appropriate. That would catch the standard market-based reevaluation of the NFL’s actual performance. And that probably won’t be a happy situation; certainly nothing for political writers to crow about. I am willing to bet that the NFL will be in real trouble in five years, as a result of openly disrespecting their audience and market.
I conclude this by looking at the most telling, most relevant statistics: Low ticket sales, half-filled stadiums, NFL merchandise sales way down, measurable TV-broadcast NFL game viewership down.
But by then the essay in question will be long forgotten, because almost all such essays are done for their immediate effect. That is, they are trying to create an appearance, a narrative, with the simple goal of damaging and reducing the president’s current polling numbers among his supporters. Accuracy, facts, numbers do not matter. And no one else in the legacy media will call them out on their inaccuracy, anyhow.
Essays based on numbers written by politicos who are ignorant about numbers and markets are not really, truly, meant to persuade people that the numbers are meaningful. Rather, high-churn essays like this are simply meant to score temporary political points. Just like the vast majority of the US establishment legacy media. It is just another angle, that’s all.