Josh First's Blog

Cabela’s-Bass Pro merger = Lower Quality for Sportsmen

[UPDATED SEE BOTTOM for IMPORTANT DETAILS] Cabela’s hit its stride about ten years ago. A national, trend-setting family-owned outdoor business, the company took from the best and discarded the rest. Innovation there never stopped, as they improved on Zeiss-quality optics made for price-pinched Americans, and innovated rain-proof soft fleece parkas suitable for stalking deer with a recurve bow in wind, rain or snow, and all combinations thereof.

No one else made these products, and certainly not at their prices.

Some might say that Cabela’s took the best names and put their own name on it, and there may be some truth in terms of boots and optics. But when it came to outdoor clothing, the company did its own thing, making outdoor sports so much more fun. Every now and then they would do a run of virgin wool hunting shirts. Outside of Filson and Pendleton, it is tough to think of virgin wool shirts being offered anywhere else.  While the Cabela’s shirts were not near the quality of the Filson or Pendelton, they were not anywhere near the price, either. These were true working wool shirts for a fair price that you would not regret tearing or getting soaked in bear blood.

Perhaps there are some industry insiders with a tale to tell here, and I would stand corrected if proven wrong.

Along came competitor Bass Pro a few years ago, and bought out the Cabela family. The merged Cabela’s-Bass Pro union made little sense for innovation, and those outdoorsmen who greatly benefited from Cabela’s unique service held their collective breath. Bass Pro has been known for marketing all the usual stuff, plus a lot of Chinese junk, and also their own RedHead label clothing and some equipment.

RedHead has been around for a long time. An LC Smith 20-gauge double barrel in my care came in its apparently original Red Head canvas case. Nicely made, quality product. From the 1940s, when just about everything was made with pride.

Fast forward to now and RedHead is not known for high quality, or for innovation. It is mostly slapped-together variants of better-made products by Cabela’s and others. I guess the wool socks are pretty good. But most of it is not high quality. At all.

So fast forward to me getting on-site freezing-rained out of a distant hunting trip I had planned all year. All of the usual high quality equipment that has worked for me all these many years would not have worked under the unusual wet and very cold conditions I found myself in; in fact, had I stayed out there in that freezing rain, I would have undoubtedly gotten hypothermic and probably died. My kit was not designed for that unforeseen situation, and so I hightailed it out of the back country and glumly slunk home. No deer is worth dying for.

But I feel determined to never have this happen again. We get so few of these opportunities as it is; once we are out there in the middle of nowhere, we must take advantage of all the hunting time there we can make.

Subsequently looking for new clothing and kit capable of both light weight and all the other properties has left me slack-jawed. The Cabelas-Bass Pro merger has resulted in a really narrowed field of high quality outdoor clothing and kit. Instead of maintaining Cabela’s high standing products and focus on continuous unique product development, Bass Pro has cut off the innovation pipeline, used inferior materials in successful old product lines, and substituted other more expensive makers like Sitka and ScentLok for the old standby Cabela’s brands.

Very few of the high quality products that Cabela’s made, like lightweight, waterproof, silent parkas in different camouflage patterns, are available any longer.

So it seems that the merger has not benefited sportsmen, and that Bass Pro is just slowly squeezing whatever value it can get out of Cabela’s before it eventually shuts it down and forces sportsmen to consider the solely mediocre stuff that Bass Pro specializes in.

So for those of you who enjoy shopping for high quality outdoor gear, get ye to a local Cabela’s store soon. Look on the closeout racks for the stuff you used to take for granted; it won’t be coming back. Buy the old Cabela’s stuff before the company is openly yet one more victim of short-sighted corporate greed and sloth.

OK, so click on the old Cabela’s button for their amazing “Instinct” hunting clothing…

you clicked on the Instinct button and….and there is nothing there. Under Bass Pro ownership, Cabela’s is abandoning its long history of gear innovation and product design specifically done for serious hunters.

UPDATE 12/15/19: Turns out there was a much bigger reason for the downfall of Cabela’s. Here is the kind of in-depth reporting that Americans deserve: https://youtu.be/UatnTSwEUoc