Josh First's Blog

Ruger is about to be eaten alive

While the American gun world is presently enthralled by the ATF’s latest effort to deep-six the NFA and emasculate the GCA, and make SBRs and sawed-offs and suppressors available for all, we have something much more prosaic to discuss here. And it sucks.

Bill Ruger, Sr., was a famously driven man, a true American, who from his earliest adult years made unique, high quality guns that he wanted to make. These were firearms not yet on the market by any other manufacturer, and with no indications that there ever would be a market for them. They were often modeled after guns that had at one time been centerpieces of the foreign sporting world, like elegant, accurate British and Scottish-made Farquarson action single shots. And yet the markets followed him. In fact, Bill Ruger created markets not just for his own guns, but for whole categories of guns that Americans had not shown interest in for a hundred years, if ever.

Like the Ruger #1, a single shot, based on the Henry/ Farquarson action. Simple, rugged, exceptionally accurate, capable of all kinds of Africa-scale rounds. He also made side-by-side shotguns, and over-under shotguns, when both were falling out of favor to blastemall semi-autos. In fact, many younger Americans had never actually seen a double barreled shotgun in person, when Ruger brought his Red Label onto the market. Like the Bearcat and subsequent revolvers, introduced at a time when cowboy-style guns were long out of style.

Bill Ruger adapted investment casting for many of his firearms, which saved a lot of money in laborious machining and turning raw stock. He revolutionized modern gun manufacturing so well that competing companies, like Colt, began chasing the new markets that Bill Ruger had opened, often adopting his manufacturing methods in part or in full.

One of my favorite rifles is a 1980s Ruger M77 RSI International .308, that is as light and as pointable as a stalk of goldenrod, as accurate as a laser, and easy to carry all day long. Because it is so exceptionally light, short, and handy, and has a thumb safety on the tang, it is exceptionally fast on snap shots while stalking deer and bear in the mountains. My M77 RSI has killed countless deer and one bear. But the challenge with the M77 RSI is that Ruger had the short, thin, finely tapered barrels milled with the scope mounts integral to the barrel. Like the Germans used to do (and occasionally still do) on their finest sporting rifles. While a fabulous little work of art, the manufacturing costs for this gun were too high, and it was discontinued in the early 1990s. Tang-safety M77s were made a few years more, and then the ridiculous wing safety was used on all subsequent M77s. No still hunting for you!

Recently, Ruger bought out the old Marlin machinery from the old Remington plant in Ilion, New York. I toured that factory about fifteen years ago, and what a loss that it is now gone, that the workers there are gone, that the Remington name is now gone from the town of its founding after more than two hundred years. Crappy or shady business practices caused the new-new-new Remington to fail, even though it produced many good products. Though the old Marlin 1895 was not well made in the Remington plant, with “Remlin” rifles pretty low on the totem pole.

Well, Ruger took the lever action world by storm when it resuscitated the Marlin 1895 a few years ago, in its state-of-the-art Mayodan, North Carolina plant. Flawless, incredibly accurate, reliable, rugged, this stainless lever gun in its original 45-70 became the go-to for Alaskan big game guides in grizzly country. It is the gun I take hunting in Alaska. I have killed several deer and a bear with mine. One shot kills, one at 160 yards with open sights (my eyes are aging and that kind of shooting just ain’t happening any more, sadly).

And Ruger has also continued to make all the oldies-but-goodies that are cornerstones of the gun owning world: The GP100 .357, .44 Mag Redhawk, .44 Mag Blackhawk, .45 Colt Vaquero, and Bearcat revolvers, the Ruger Number 1 single shot, and the M77 series of rifles, among others.

Ruger can continue to run a perfectly successful business making these “legacy” models, because while their markets are not on fire, like the 1895 is, they are steady. Their customers want them. Not by the truckload, but enough to keep several highly trained workers busy full-time, and money coming in steadily.

But Ruger is about to be eaten alive in a foreign corporate takeover, and the company has already notified its customers that it is dropping an awful lot of the oldies-but-goodies, including most of the revolvers. Whether this decision is a tactical retreat under the turtle shell by current ownership, in order to shed less-productive or under-performing, or expensive to make products, balance the books, and shield against the coming hostile takeover attempt, or is a giant flash increase in short-term profitability so that the takeover costs as much as it possibly can, who can say. The fact is, Beretta is gunning for Ruger, and it appears that they are likely to take over.

And Ruger is showing the signs of a prey animal. Tossing stuff overboard in an attempt to pick up speed as it flees its pursuer.

Forgive my national pride and my national interest bit, but I am not happy about losing another indigenous firearm manufacturing company to a foreign country. Yeah yeah yeah, Beretta is 500 and some years old. Whateva. Great. I like that. Good for Italy. But that means nothing of consequence to any of us Americans, when what we need are Ruger replacement parts easily obtainable here in America, sold to us by Americans on the phone.

Remington 3.0 went to the Great Gun Maker in the sky a few years ago. Winchester bounced back and forth between the Japanese and the Belgians, and now exists in some purgatorial form that occasionally shows up like a ghost, and then disappears back into the shadows, again. Colt has barely hung on, same for Smith & Wesson. America’s native gun makers are Henry, Taylor’s (which also imports quality Italian firearms), Barrett, a few other small shops specializing in hyper accurate sporting rifles. America needs all the gun makers it can get, making not just sporting weapons but military weapons, too. We cannot survive if we outsource our weapons acquisitions to foreign makers.

America needs Ruger. But it appears we are getting Beretta, and there is no way that firm is going to run the company the Bill Ruger way. Here comes the corporate slashing and bleeding, the loss of fabulous guns, and the loss of American jobs, in the name of maximum profit. Maybe Beretta wants a lever action shotgun, and is acquiring Ruger just for that. I guess that might be in the spirit of ol’ Bill.