Josh First's Blog

What makes a good podcast

Podcasts are such a hot thing right now, and have been since the 2020 covid plandemic, that even people employed in the mainstream media are trying their hand at it. Part of the draw is cache, like la la I have a podcast, as though it confers personal specialiness and high intelligence, and the other part of it has to do with simple reach and monetary remuneration.

Everyone who thinks they are someone, or who wants to be a someone, “has” a podcast.

Podcasts are a big net benefit to the world, to humans, to public policy debates, to the spread of ideas (good and bad), information (good and bad). Podcasts have democratized the spread and flow of opinions (artful and bluntly foolish), and have drawn a lot of disenfranchised people, people dejected by the low quality of ubiquitous legacy mainstream media, back into the public marketplace of ideas and news information.

American culture and politics are arguably now informed more by podcasts than by corporate establishment outlets.

Since 2020, when the world was largely locked down and stuck inside, podcasts became the latest and greatest information outlet. Doctors sitting in their living rooms, describing in detail how their hospital administration had politicized their treatment of covid patients, covid survivors, parents finally seeing for the first time the utter slop being served up as “public education” by the politicized teachers’ unions, you name it, podcasts became the end-run around the censorship-industrial machine weaponized against We, The People by the legacy media, Big Tech, and the installed Big Brother Biden Admin.

The dam had to break, the river had to find its level, and the podcast world was the most creative way for people with information that countered the brazen lies of Doctor Mengele Fauci to feel heard. And so it was with people sick and tired of the establishment lies and narrative about covid, which was more about controlling people than it was about public health.

And now that a bazillion people have jumped into podcasting since 2020, a Jurassic-level leveling is taking place. No, no metaphoric meteor is streaking towards Podcast World, ready to hit the Yucatan square on its nose and re-assemble all podcast life on our planet. But simple market forces are beginning to play out. Some people, who had made a big name for themselves during the covid plandemic and the Biden years, are now struggling to find their place in podcasting. Others took a few Tucker Carlson punches to the head and fell down, only to climb back up and give Tucker a few in the kisser himself, and now he is fallen.

Point being that actual marketplace dynamics are determining the success or failure of the podcast world. Supply and demand, risk and reward, appear to be the main arbiters of a podcaster’s success.

Unlike the legacy mainstream media, which has long been propped up by one political party and its constellation of funders and, really, political donors. Market forces only lately seem to have become a factor in the staying power and eyeball presence of partisan mainstream media outlets like CNN, CBS, NPR, the Washington Post, the New York Times. Slowly, the water falls into the cracks, freezes, expands, and widens the cracks over at the MSM. But the cracks are becoming more apparent.

So what makes a good podcast? Here are some of my filters, or requirements, that keep me returning to a podcast:

1. Knowledgeable and experienced hosts. Twenty-something-year-old podcasters may be cute, they may be smart, but honestly, these people have no real life experience that I can look to in order to trust and value their opinions. Alternatively, highly experienced adults who have maybe failed here or there in their adult career, now these people intrigue me the most. They are grounded in reality, and nothing trains like pain. I will spend my precious time listening to someone who has learned some tough life lessons, and is sharing them. Alternatively, I cannot spend my precious time listening to or watching someone who merely represents my own methodology or values. This is where political/ religious/ cultural ideology is least important.
2. Smart, incisive, witty commentary is a must. Simply reciting a litany of complaints or critiques should be insufficient for every prospective listener who values their own time. Humor goes a long way with this listener.
3. Understandable, measured cadence in delivery. One famous podcaster is smart and knowledgable, sometimes witty, but he speaks so damned fast I cannot understand what he says half the time. It is almost physically impossible to listen to such a person.
4. Creative and able to link the mundane to the big picture. A great deal of podcasting is simply evaluating and relating news events through the eye of the podcast host, and their simple blunt reactions / analysis are not (or should not) suffice to get your attention. Looking for the meta-link between small facts on the ground and bigger body politic ripple effect is the sign of a true analyst. Someone who adds real value to our understanding of current events.

So, yeah, I thought we were done with the podcast thing a few days ago, but it is such a big and timely subject that this part of the discussion had to be addressed. Because Google / YouTube so aggressively censored political and cultural ideas that its far left staff did not like, Rumble became the go-to place for intellectual refugees. Give it a shot.