Josh First's Blog

Are you in a cattle chute or a professional funnel? Yes, you are

Because LinkedIn had driven me away years ago with their need to control everything I said about myself, I left and did not return until today. Not that I wanted to return to LinkedIn, but because the two people I was trying to reach for professional purposes left me, and their prospective audience, no other way to reach them. Their only presence on the Internet is through LinkedIn.

Turns out that even when I re-registered on LinkedIn, I still cannot reach the two people who advertise there, because they have no contact information published. Like no phone number, no website, no email, not even a FakeBook page listed. So I am left with the option of inviting them to connect to my LinkedIn page, or, for a fee, messaging them through LinkedIn. No other way to reach these people, because they do not have their own websites, and they do not advertise anywhere else on the Internet.

Because I value my privacy and I desire to keep my business work to myself, I decline to use the messaging functions on most social media companies, like LinkedIn. Myriad reports about social media companies’ staffers reading, manipulating, editing, acting on, and deleting people’s “private” messages indicate that using these functions comes with a high risk. You certainly don’t want to engage in anything personal through these messages that you would be embarrassed about in public. Because if a company employee feels like anonymously divulging your “secret” and “private” communications to the public, they can and will. Plenty of evidence of it.

So LinkedIn has these two people’s careers and livelihoods and even their personal lives by the throat, because they are in a cattle chute or a funnel. LinkedIn controls literally everything digital about them. And I imagine that many, if not most other LinkedIn users, are in the same boat.

The only way to actually benefit from using LinkedIn is if everyone literally buys into their whole package deal and submits to LinkedIn’s total control over your communications and networking. However, as we have seen in recent months, LinkedIn monitors every word its users say to one another, even in private messages, and some words (most of which are a mystery until a user steps on them and sets them off like the hidden land mine they are) are such huge no-no’s that people have had their LinkedIn account summarily suspended, indefinitely and without clear reason or evidence why.

And if your LinkedIn account is summarily suspended, and you have no other means of advertising yourself, no other way for people to find you and reach you, then you are basically canceled and do not exist. You literally are in virtual suspended animation. And now that there is cooperation or collusion between LinkedIn and other social media platforms, if you get suspended on one, you get suspended on the others. You can say just one “wrong” word on one social media platform and end up virtually unknown and unreachable on the Internet overnight. Your entire market presence is gone.

Something similar is afoot with Microsoft, where your laptop is no longer yours and yours alone. Now, unless you aggressively ward off all of their nonstop funneling and controlling efforts, you must sign in to your own computer through Microsoft. Microsoft controls your access to your own personally owned machine. It is a digital filter, a limitation, a brake, a collar, a control on how and when and under what terms you access your own laptop computer. And just because you said “No” to Microsoft’s cattle chute fifty times before does not mean that Microsoft won’t keep trying to funnel you into their control. The company will keep on trying to shunt you into their own login system so that they become the gatekeeper of your own personal computer that you paid for with your money. I myself do not need or want a gatekeeper over access to my work machine. That spooks me, because I need full control of my work and my digital life.

The gatekeeper function and corralling effect is a bad deal and I don’t accept it. I want full manual control over my computer and over my life. I do not understand how or why Americans allowed themselves to be corralled this way, their entire persona and professional presence centralized and controlled by someone else. Why they have allowed themselves to be put into a cattle chute or into a professional digital funnel, where the only way forward is the one given to you by some digital overlord in Silicon Valley, California. Usually that overlord is a twenty-something inexperienced kid with a computer chip in their hand and a hair trigger bad attitude chip on their shoulder.

What could possibly go wrong?

Oh, by the way, Steve Steen and Becky Geer, if either of you are interested in doing the OGM abstracting LinkedIn says you want to do, contact me. Right here.