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Posts Tagged → western society

Gillette’s toxic femininity falls flat

If you have missed the latest in big virtue signalling and social justice nonsense, go find the Gillette razors “Be the best a man can be” advertisement.

[And here is a measured analysis of it by Matt Christensen]

This ad is directly insulting to men and basic masculinity. It tries to re-define basic masculinity into a weenie, a wuss, a pansy, a wimp, a limpwristed femi-man who doesn’t look at anyone unless spoken to and who doesn’t speak his mind without raising his hand first and asking permission.

The ad is full of straw man depictions of stupid boorish behavior that any normal person would roll their eyes at, hardly representative of actual men, but it is also really super full of and targeted at behavior that is perfectly normal and healthy. Like two little boys wrestling on the grass at an outdoor BBQ. Yes, even little kids wrestling is considered bad by the wusses at Gillette. Even Gillette is now part of the war on boys and boyhood.

I wrestled, from seventh grade into college. Wrestling is a great sport, because it gives a wholesome outlet to naturally masculine urges to fight, make war, and to win contests through strength. These are traits that humans acquired over 70,000 years of evolution. Anyone who thinks that these urges are dead everywhere except in bad old America is willfully blind to the terrifyingly brutal wars being fought all around the world. In case the people at Gillette haven’t noticed, America is actually a very safe and civilized place, but the onslaught of violent rapists from across our porous border is changing that.

Little kittens play-wrestle, too, as do puppies. Are these natural and long-learned behaviors among cute little animals going to be targeted next for eradication? Teaching the recent descendants of fearsome wolves to makey-nicey amongst themselves may well be on Gillette’s to-do list, but it will probably be as unsuccessful as their attempt to dumb-down we humans.

What is really at work here is toxic femininity, the sexist, destructive and unnatural political force unleashed by a small group of male-hating women and their weakling, feminized male enablers (who would not survive in a hunter-gatherer society for one minute, an indication of how innately unnatural they are). These people are trying to bully the rest of us — we successfully masculine males and our enabling blatantly heterosexual female mates — into adopting their pathetic approach to dying out quickly on Planet Earth.

Toxic femininity is yet another politically correct assault on the basic pillars of human civilization, just one among the many we have witnessed in recent years. But don’t worry, friends, this silliness is falling flat on its face as we speak. But even if it were ultimately successful, the true knuckledraggers down the road would eventually come knocking, kill everyone in their way because by then everyone would be weak and pathetic, take whatever they want, and burn the rest on the way back home. Toxic femininity would be the very first victim, as it is inherently vulnerable, indefensible and undefended. So even if it wins here in Western society, it will ultimately fail.

P.S. Gillette and Proctor and Gamble are now added to the ever increasing list of companies I will not buy from, like Ben and Jerry’s ice cream, Nike, and Levi’s. All these companies have made the carefully considered decision to attack me, demean me, mis-characterize me, and take policy positions contrary to those I hold. They are driving me away as a customer by their own choice. So I am exercising my right to choose what to buy, and I am choosing not to spend my money on their products. We shall see who wins that contest in the end.

 

Does your kid have autism, ADD, ADHD? Nope. Modern society is what’s off, not your kid

For about 70,000 years (or 5,780 years for literal Bible believers) our species Homo Sapiens Sapiens has been on Planet Earth. In that time we have proven ourselves to be not only the dominant life form capable of killing everything else, but so good at killing that we are capable of killing ourselves, as well.

Over this long period of time, humans evolved as hunter-gatherers. We spent all our time hunting and gathering food, and we spent most of our time sitting around a camp fire eating meat we had hunted and fruits and herbs we had gathered. It is a lifestyle perfected by the American Indians and known to us today because we largely ended it through mass migration into their pristine Eden.

During the European conquering of America, very few Indians became European, most resisted to the death. The few who willingly adopted European clothing and religion can almost be counted on two hands. Indian schools like the one in Carlisle were renowned for runaways and coercive methods to convince little Indian children to adopt European ways.

On the other hand, many, many, really countless numbers of European Americans “went native.” They willingly sought out and joined with Indian tribes across the continent, wore their tribes’ clothing, spoke their language, adopted their habits and customs. This happened because something innately natural about the hunter-gatherer lifestyle powerfully speaks to the hunter-gatherer that is inside every human.

Even when it is covered by the thin veneer of “civilization” like today.

This is why people today still hunt, camp, hike, fish, seek wilderness etc. Our species evolved in these natural environments doing these exact activities, and these are the activities that are most natural to us humans today.

Look at it mathematically: For 65,000 of our 70,000 years on Planet Earth we humans were only hunters and gatherers; subsequently for 4,500 years we learned to farm and grow our food; then for 150 years following we became industrialized; for 125 years after that we have been eating out of a tin can and driving motorized vehicles; then for 100 years we have lived in the Information Age. Only in the past few decades have we lived as we currently do, in a massive consumer society driven by high sedentary living and complete materialism.

So 30 years divided by 70,000 years equals only 0.00042857% of human time on Planet Earth spent as we live today. This is to point out that our technology-heavy western lifestyle today, which we take for granted, is in fact not even a blip on the radar screen of human existence on the planet.

Which is to say, the hunter-gatherer lifestyle is most natural to us, it is hard-wired into us, and the iPhone-heavy digital lifestyle is totally new to our species. Our current lifestyle has a lot of costs that we do not yet understand, and yet we have embraced it in a death grip.

So when your beautiful child is “diagnosed” with autism, ADD, ADHD, etc., be skeptical. It is unlikely that there is anything actually wrong with your kid. What has happened is that our modern industrial, sedentary, virtual, digitized society has developed new standards for living and behavior, and for measuring success, that are completely at odds with how we evolved, how we are hard-wired, how we have lived most of our time on this globe, and how we need to be in order to be our most natural, most happy, most successful.

In a hunter-gatherer society, those young people who notice movement the quickest are not easily distracted. Rather, they are going to be the most successful hunters and warriors on a landscape where movement equals either food or danger, and those who see movement the fastest either live the longest or eat the most food. In that hunter gatherer environment, what we today call ADD is actually an important adaptive skill needed to survive.

So an “autistic” kid today who is obviously bright and technically gifted but socially quirky, was, five thousand years ago, probably the best flint knapping spear head maker in the tribe.

It is today’s Western society that is living at odds with our most human traits, long adapted and refined over tens of thousands of years, and only now considered to be liabilities in a physically weak, feminized, pacific, diabetes-riven technologically-based culture where food is served up by the unhealthy bucket-full with no effort required by the eater.

Got an autistic kid? Put him or her into a more natural setting, away from dominant society where they are mis-judged by unhealthy, unnatural material and behavioral standards, and watch them flourish. Even better, withdraw from it yourself!